The personal care products market comprises hair care, skin care, toiletries, fragrances convenience products and others. Among all these segments toiletries and skin care comprises the major segments for the market, constituting with high market value with favorable perspective in the near future. Tissue and hygiene is the sub-segment of toiletries segment. Tissue and hygiene products help consumers to maintain healthy and hygienic lifestyle in day to day schedule. Tissue and hygiene products are further categorized as disposable razor or blades, sanitary pads, nappies, cleansers, sprays, cotton wool and others.
Tissue and hygiene market can be segmented on the basis of distribution channel which includes health and beauty stores, chemist/pharmacies/drugstores, supermarkets, convenient stores, e-retailing and others. Among all these distribution channel segments, sell out of tissue and hygiene products through supermarkets account for the highest market share in 2014 followed by convenience stores.
Growing retail industry is fuelling the demand for sell out of tissue and hygiene products through supermarkets across the globe. Moreover, chemist/pharmacies/drugstores segment is also expected to show a potential growth in terms of sales of tissue and hygiene products during the forecast period. In addition, sell out through internet is expected to show a sustainable growth in the forecasted period. The growth of online purchasing is supported by the increasing penetration of internet and rising concern for convenience among the consumers across the globe.
The tissue and hygiene market can also be segmented on the basis of product type. The segmentation includes cotton wool/buds/, incontinence products, nappies/diapers, sanitary protection, wipes and others. Among all these segments sanitary protection and nappies/diapers are collectively expected to account for the highest growth in terms of revenue followed by wipes. Increasing concern of women for healthy and hygienic lifestyle is expected to support the growth of sanitary protection product market across the globe. Moreover, wipes are also expected to show a tremendous growth in the forecast period due to continuous and aggressive promotion of the product.
On the basis of geography, North America contributes to the largest in terms of revenue in tissue and hygiene market followed by Europe. In North America United States is the major contributor in tissue and hygiene market followed by Canada. In Europe, countries such as Germany and France accounts for the largest market share followed by United Kingdom. Whereas, Asia pacific is concerned it is expected to register a double digit CAGR growth by 2020.
In Asia pacific region China is expected to be the most dominant market for tissue and hygiene followed by Japan. Rising awareness through various corporate advertisements and government educational campaigns coupled with increasing concern of women to be hygienic in their day to day life has fueled the growth of tissue and hygiene market in China. Moreover, women in China prefer for premium feminine hygiene product categories, which is expected to bolster the growth of feminine hygiene products in terms of revenue.
In addition, India is also expected to witness a robust growth in tissue and hygiene market. Increasing number of working women in urban areas, rising awareness among the consumer for healthy and hygienic lifestyle has supported the growth of tissue and hygiene market in India. Furthermore, government educating and awareness campaigns in rural areas and in schools is expected to support the growth of tissue and hygiene market particularly in India.
Rising disposable income coupled with increasing consumer expenditure for health care products is driving the growth of tissue and hygiene market across the globe. In addition, consumer awareness through aggressive corporate advertisement and various government campaign programs in rural and urban areas especially in school and colleges is also fueling the tissue and hygiene market growth of tissue and hygiene market in the forecast period. In addition continuous launching of new product variant is expected to fuel the growth of tissue and hygiene market in the near future.
The major international players operating in tissue and hygiene market includes Sterling Hygiene Tissue Procter & Gamble, Gulf Manufacturing EST, Kimberly-Clark Corporation, Johnson & Johnson Limited, Unilever and Hengan International Group Company Limited. among others.
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