A new platform designed to revolutionize the independent film distribution industry, MoviesChain by TVzavr, will feature in the business program of the 68th Berlin International Film Festival. This is one of the first film distribution platforms built using blockchain technology. MoviesChain by TVzavr connects independent filmmakers directly to viewers. It helps to reduce the costs that producers face when it comes to marketing and distribution. This new technology removes intermediaries, who are currently receiving up to half the revenue of every movie watched by viewers. Art house fans can easily watch films made by their favorite directors along with those from new directors almost immediately after these films premiere at festivals.
The blockchain technology used in MoviesChain by TVzavr provides reliable protection against piracy as well as full transparency. This is something important for small filmmaking operations and major movie studios alike. In the future, this platform will significantly reduce the amount of time between the premiere dates of films in traditional and online theaters and work to increase the attractiveness of online viewing.
The MoviesChain platform has been developed by TVzavr, a major Russian player in the video-on-demand (VoD) market. The company currently has 30 million unique users on TVzavr, Russian Cinema, and MoviesChain. The company’s revenue in 2017 amounted to more than $10 million.
The project has already caught the attention of several film industry professionals. Hollywood star Marianne Bourg has acted in a number of art house films and is particularly interested in the new platform. “MoviesChain is something completely new and innovative when it comes to distributing art house films. This is a real technological revolution that is designed to simplify things and make the distribution process as transparent as possible for independent filmmakers.”